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BODY

SWIMWEAR BEYOND THE WATERS

Brand concept
Creative team: Laura Berthier, Julia Petré

Global design, Brand identity, Editorial design, Packaging, Fashion design

 

 

Body is a swimwear brand, premium prêt-à-porter collection, designed by the fashion designer Julia Pétré.

Designed for active, urban, elegant and sporty women, it offers dual-use products, combining performance and aesthetics. The brand mixes innovative textiles for good holding and quick drying with aesthetics and semantic universe inspired from the architectural and urban world.

By adding magnetic pieces (boleros and flounces), these swimsuits go beyond the waters. They exceed their primary functions and are adapted to the everyday urban life to become actual clothing. Therefore, they manage to own their place in the feminine wardrobe. The brand is responding to a new consumer need: combining working life and spare-time.