The popular underwear brand is looking for a packaging to promote its male basic products. Joe, the Man by Undiz, is wearing two-coloured boxers with key words. The pink one is displaying "Love", for the dark blue one it’s "Rock", and bright yellow "Flash"…
Under the name of Prêt-à-emporter, the new packagings, diverted from consumer culture, are taking the form of milk bottles or cups. They are also wearing the two colors of the boxer, the key word and a gap to touch the product.
Prêt-à-emporter is a world play mixing «prêt-à-porter» (ready-to-wear) and «à emporter» (take away).
