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Y NIGHTS

Y NIGHTS — EVENING THEMATIC

Agency: Hmm!
Client: Veuve Clicquot Ponsardin

Visual identity, Editorial design, Poster
 

 

 

Veuve Clicquot Ponsardin, house of luxury Champagne : evenings thematics on-trade.

Veuve Clicquot has always put forward strong, independent and legendary women through dedicated programs. It is in its DNA! 

Well the Y Nights are dedicated to women. First guests of the night, followed later on by elegant men, women have the party in hand.

The graphic identity imagined for these events revolves around the "Y" from yellow (the brand’s color). "Y" is here a sort of code for initiated people. It’s at a time the icon for a glass of Champagne and a feminity symbolic.