Entre en Seine is an urban event developed within my diploma project which explored "urban utility design".
Entre en Seine aims to generate social links in the city and to contribute to the appropriation of the Seine banks.
In a sassy tone, the event promotes meetings by offering a public display of words drawn from conversations, frozen instants through writing, etc. The public presentation of those personal contents provoke different reactions, from smiles to intense conversations.
In parallel, a series of illustrated tablecloth are installed to create a convivial atmosphere. Fist step of introduction of identification marks between users and their city. Each suggested element represents an activity practiced on the banks. It is delivered in a simple, functional and multi-purpose packaging (bag, seat, …). This whole process is backed up by a communication campaign with posters and cards…
En parallèle, une série de nappes illustrées viennent instaurer un climat de convivialité et introduire des marques identitaires entre les usagers et leur ville. Chacune, représentant une activité pratiquée sur les berges, est livrée dans un emballage simple et fonctionnel à vocation multiple (sac, assise, …). Le tout soutenu par une campagne sur affiches et cartons de communication…
